Post 1

It's called “Robot Company” because I've been telling my friends for a while “I'm going to start a robot company”. It was just a placeholder… but now I just like the sound of it.

Anyway, I've been faffing around in concept land for 2–3 years, and there’s a list of reasons to start being public about it.

+2 mins reading, +1 image

Mainly:

To reach out and get help by connecting with like-minded people.

And it’s nice to have some public info about the project. Hopefully, this will share some of the workload of explaining what I'm trying to do.

Furthermore:

I’d like to track a project from the start. I've looked back on my other projects many times and wished I kept a journal of my work.

My biggest project so far is now a well-functioning business. It was once a hobby project. With two partners, we grew an idea into a strong and stable business. It took 14 years. I often have to scroll back in photos to find some old reference images. There are a lot of good memories there. I never thought it would get so far. I should have kept my notes more diligently and written that story. Someday, I probably will. In any case, I'll reference it a lot with "at the studio" and a link to my CV or something.

For now, I begin the story of a new company. Right from a bunch of loose ideas and all the way to… well, wherever it ends up.

There, I did it! I spent a week trying to come up with the first post for this damn blog. There are a million hopes and dreams to explain and it's difficult to know where to start. Today is not "day one", nor is there some specific starting day for this. There is just a series of small bumps of motivation leading up to this point:

Here I make some vague public declaration of intention, to basically nobody, with absolutely no accountability or expectations to actually deliver value. I will start a company that builds robots.

Yep. Big statement. Stupidly large mountain to climb.

Probably going to be one of those blogs that comes and goes and nobody cares or notices.

But, for what it's worth… I think I have an ok chance. More on that, and more on everything else, later.

/Dave

a photo of a realistic-looking alpine-style mountain with a blue sky in the background and a few white clouds. At its base, a tiny robot begins its ascent